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Dan Gooder Richard

As a publisher, writer, speaker and among the real estate industry's top authorities in marketing and lead management since 1979, Dan Gooder Richard is the author of SMART ESSENTIALS FOR REAL ESTATE INVESTING: How to Construct Wealth In Real Estate Now and SMART ESSENTIALS FOR COLLEGE RENTALS: Parent and Investor Guide To Buying College-Town Real Estate.


Dan is also the series editor of additional SMART ESSENTIALS publications such as: SMART ESSENTIALS FOR SELLING YOUR HOME: How To Get The Highest Price In The Shortest Time, and SMART ESSENTIALS FOR BUYING A HOME: How To Find The Best Price And The Maximum Payment. All wise ESSENTIALS books can be purchased as paperback, hardcover and eBook versions at www.SmartEssentials.com.


Dan's first property advertising book, REAL ESTATE RAINMAKER(R): Powerful Strategies for Real Estate Marketing, was published by John Wiley & Sons in 2000. Dan's second publication in 2004, REAL ESTATE RAINMAKER(R): Guide to Online Marketing, was also released by John Wiley & Sons.


Dan is creator of the RAINMAKER LEAD SYSTEM(R) now in use by thousands of property professionals nationwide, and wrote the book for best brokers: SHORT SALE MARKETING: How To Conquer Your Competition On Short Sale Listings. He and his spouse, Synnöve Granholm, founded GOODER GROUP(R) in 1983 and continue to manage the Fairfax, Virginia-based publisher of advertising materials for real estate and mortgage specialists.

GOODER GROUP currently publishes printed newsletters and e-newsletters for prospecting and an extensive set of marketing resources including RAINMAKER E-CENTRAL (website content and automated email), along with handbooks, brochures, postcards, and much more, all designed for lead generation, prospect follow-up and long term contact for real estate professionals.

Dan's middle name stems from his maternal grandfather, Leslie MacDonald Gooder, wh

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