Alina Wheeler engages enterprises in a process embrace best practices and to construct their brands. Wheeler inspires the entire branding team to seize every opportunity to look customer encounters at each touchpoint. Designing Brand Identity, currently in its third version, is the first book to deconstruct the branding procedure to some universal strategy. Her signature mantra is "Who're you? Who wants to know? Why should they care? How can they find out?" Her new novel Fresh Atlas is a collaboration with Joel Katz. New Atlas illuminates fifty-five new subjects, also reinvents the paradigm of a business publication.
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