Denise Lee Yohn Reviews
Blending a fresh outlook, twenty-five decades of experience working with world-class brands including Sony, Frito-Lay, and Burger King, and a talent for inspiring audiences, Denise Lee Yohn is a major authority on positioning and building unique brands.
Denise originally cultivated her brand-building approaches through several high-level places in advertising and client-side advertising. She functioned as lead strategist at advertising agencies such as Burger King and Land Rover and as the marketing leader and leader to get Jack in the Box restaurants along with Spiegel catalogs. Denise proceeded to head Sony Electronic Inc.'s first ever brand office, where she had been the president/general director of strategy and brand and garnered major company awards.
An influential writer, Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Basics that Separate the Best from the Rest (Jossey-Bass), and the new publication, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She likes challenging readers to think otherwise about brand-building inside her regular donations to Harvard Business Review, Forbes, Seeking Alpha, along with the well-regarded monthly pillar Brand New Perspectives to QSR Magazine.
Denise has regularly appeared on FOX Company TV and can be a popular resource for CNBC, The Wall Street Journal, The New York Times, and many other national and Global media. In 2008 she launched her website, brand as company snacks™, which the Marketing Executives Networking Group (MENG) called among the top 20 marketing sites.
Together with her experience and personal strategy, Denise provides a range of motivational workshops, presentations, and keynote speeches to business leaders in all sectors. When she's not writing or speaking, she serves on the board of directors for San Diego Sport Innovators and the YMCA.
Denise Lee Yohn has 2 products available for sale in the category of Books.
Denise Lee Yohn is rated 10 out of 10 based on 128 reviews.
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest