We're a group of design professionals with years of experience and we call ourselves Designers Insights. The theory behind writing a novel and creating a web blog came from the fact that we were noticing a steady decrease in the standard of printing layout, over the previous decades. We think this is simply because print layout knowledge is being passed alongside the generation of designers.
Why? The design basics are being taught in schools well to start with. Together with downloading and uploading our designs, this knowledge has got lost in the mix and will soon be gone just like many different crafts in our industry. We believed it was urgent to act now since shedding this craftsmanship would be a tragedy for most graphic designers.
That’therefore why Designers Insights believed the timing was great and we would fix it by making available to every graphic designer that simple printing knowledge, which was formerly passed from master to apprentice, by establishing a site and by combining our years of on-the-job professional knowledge in a publication. Our intention with the site was supposed to give creative inspiration by embracing’s finest designers and also to create a really one-of-a-kind assortment of graphic design tools that we’ve carefully-researched, simplified, condensed and assembled in one convenient spot for daily review. This information will be of real value regardless of where you exercise layout. The principal objective with book and our site is to maintain the skills and knowledge that made picture designing a profession in the first place.
Our novel The Way to Succeed as a Graphic Designer has been written with the target of incorporating 20 years of on-the-job expert knowledge to any designer regardless of their own experiences or ability level. This is tod
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