Douglas W. Hubbard
Douglas W. Hubbard is the inventor of Applied Information Economics (AIE). He is an expert in the field of quantifying intangibles, risks, and worthin IT worth, and is a favorite speaker at conferences. He's written articles such as CIO Enterprise, InformationWeek, along with DBMS magazine. His AIE method was implemented to dozens of Fortune 500 IT investments that were big, enterprise capital army logistics, aerospace, and ecological difficulties. Doug is the author of How to Measure whatever: Finding the Value of Intangibles in Business (Wiley).
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