James Serra is an independent Adviser with the title of Data Warehouse/Business Intelligence Architect.He's a Microsoft SQL Server MVP with over 25 years of IT experience. He started his career as a software programmer, and afterward was a DBA for 12 years, and for the previous seven years he has been working closely with Business Intelligence using the SQL Server BI heap. He has been, at times, a permanent employee, consultant, builder, and owner of his own business enterprise. All these experiences together with constant learning have helped him to develop several powerful data warehouse and BI projects. He's a famous blogger (www.JamesSerra.com) and speaker, having presented in the PASS Summit along with the PASS Business Analytics Conference.
He has earned the MSCE: SQL Server 2012 Company Intelligence, MSCE: SQL Server 2012 Information Platform, MCITP: SQL Server 2008 Business Intelligence Developer, MCITP: SQL Server 2008 Database Administrator, and also MCITP: SQL Server 2008 Database, also has a Bachelor of Science degree in Computer Engineering from UNLV.
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