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Jonah Berger is currently a Professor in the Wharton School at the University of Pennsylvania along with also a world-renowned specialist on word of mouth watering, societal influence, customer behavior, and the way products, thoughts, and behaviors catch on. He has published dozens of articles in high‐grade academic journals, educates Wharton’s highest rated online class, and popular reports of his work frequently look in places including The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books such as Contagious: Why Items Catch On (countless thousands of copies are still in print in over 30 languages) and Invisible Effect: The Hidden Forces that Shape Behavior.
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