Bill Schley is currently Co-Founder of BrandTeamSix, a brand development firm whose clients range from global corporations to start-ups that are promising. He's author of four novels including Why Johnny Can Not Brand (Penguin) that won a Best Marketing Book celebrity from Strategy+Business magazine; the most highly acclaimed Micro-Script Rules: It's not what people hear, it's what they repeat; and The UnStoppables: Tapping Your Entrepreneurial Power (Wiley) that was a New York Times Best-Seller. He is a frequent industry speaker, both TV and radio guest. He was a founder at two which became industry brands that are dominant to a public firm. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for advertising. He later took out time to write a screenplay to 20th Century Fox and has written yet another best-selling book on an entirely different subject: Power-of-10: The Once-a-Week, Slow Motion Fitness Revolution (HarperCollins). He is a graduate of a sailor Harvard University and avid skydiver.
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