Bonnie Fuller Reviews
Bonnie Fuller was named EVP, chief editorial director of American Media, Inc. in July 2003. In this newly established position, she's charged with overseeing AMI's 16 weekly in addition .
A number of the AMI names she manages include: the new Star magazine, Shape, Men's Fitness, Natural Health and Fit Pregnancy. She also is in charge of the AMI Latino Magazine Group, which includes the Fitness En Espa'ol of Men.
Ahead of AMI, Fuller was the editor in chief of Us Weekly where she restructured, redesigned, and repackaged the then Us magazine. Underneath the cost of Fuller, newsstand sales climbed over 100 percent. For her achievements, Ms. Fuller was named Advertising Age's Editor of the Year.
Fuller was editor in chief of Glamour for three years where she bolstered the magazine's most famous coverage of attractiveness, health and women's issues. Under her direction, Glamour's flow rate base increased from 2 million to 2.1 million, the highest ever. Where she included the title, after on heels of legendary editor, Helen Gurley Brown she had been editor in chief of Cosmopolitan from 1996-1998. Fuller led the magazine and reversed the circulation downturn of years. She grew newsstand sales 18 percent from 1.6 to 1.9 million from the initial calendar year, and climbed the rate base from 2.25 to 2.4 million.
She was editor in chief of Marie Claire from 1993 to 1996 where she conceived and started the name in the U.S. to the American sector. Under her leadership, the magazine moved from a rate base of 250,000 to 500,000. Fuller and her staff obtained the Award of Advertising Age for Magazine launching of the Year.
In 1989, Fuller was appointed the editor in chief of YM in which she redesigned and relaunched teenager title, changing the title from Young Miss to Young & Modern. Circulation of the magazine soar
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Bonnie Fuller is rated 6 out of 10 based on 25 reviews.
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