The Best Coffee Energy Bar - April 2021
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It began with a 175-mile bicycle ride. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and 2 trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my friend Jay. We'd been gnawing on some "other" energy bars all day. Suddenly, despite my hunger, I could not take another bite. I thought, " I really could create a better bar than that!" That is the moment I now call "The Epiphany."
2 years later, after hundreds of hours in mother's kitchen, the CLIF Bar became a fact. Along with the mission to make a better-tasting energy bar was realized. Thanks, Mom! -- Gary Erickson
Most companies have one bottom line. In Clif Bar & Company, we are a private, family and employee-owned firm directed by five "base lines" or what we call our Five Aspirations:
Sustaining our Company: Building a resilient firm, investing for the long-term.
Sustaining our Brands: Building brands with ethics, quality and authenticity.
Maintaining our People: Working side-by-side, promoting each other, our Business is our people.
Sustaining our Communities: Promoting healthful, sustainable communities, locally and internationally.
Sustaining the World: Conserving and restoring our natural resources; developing a company that operates in harmony with all the laws of nature.
Much like the spokes of a wheel, so the Five Aspirations keep our business in equilibrium as we move forward.
PROBAR® generates flavorful, convenient, wholesome, healthful food products. We strive to become the leading provider of genuine FOOD choices, always maintaining our commitment to quality, sustainability and fantastic taste.
Treat Business Like You Handle Family
At PROBAR® we all recognize that developing our company travels hand-in-hand with nurturing relationships and encouraging personal growth. We create purposeful, long-term connections with our employees, vendors and clients in a community where hope principles. PROBAR® isn't merely a job, it is a shared passion.
Allow Your Actions Define You
We tell our children this daily. We behave with dependability, honesty, integrity and trust to understand our commitment to the PROBAR® family and community.
Big Measures, Little Footprint
PROBAR® is a renewable, REAL FOOD choice. Our components are fermented, coming from renewable sources that have a small impact on the earth and also a significant and positive effect on our bodies.
We all Love Real Food, and We Love What We Can. We Laugh Everyday. What Else Can You?
We Do Not Run From Our Karma And Would You Want To? We always mean to do the ideal thing. Profit is part of the bottom line; ethics and quality are our cornerstones. We perform at the maximum standard, despite price. A fair reward awaits us.See all Probar products