The Best Consumer - January 2020

Based on the analysis of 1,207 reviews.



Best Value
Decoding New Consumer Mind Shop product image


Best Seller
Consumer Reports product image


Consumer Reports Annual Auto Issue product image


Top Choice
Consumer Behavior Buying Having Being product image


Consumer Behavior Building Marketing Strategy product image


Consumers Dictionary Cosmetic Ingredients Cosmeceuticals product image


Consumer Reports Buying Guide 2017 product image


Consumer Behavior 10th Michael Solomon product image


Consumer Reports Buying Guide Summer product image


Consumer Associates Stainless Insulation Paperless product image

Top Consumer Brands

Michael R. Solomon

#x & Michael201c;composed the novel” about understanding consumers. Literally. Hundreds of thousands of business students have heard of Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the topic on earth.

Much in demand as a keynote speaker, Michael often is asked to offer briefings to international executive teams that desire substantial gains in their bottom line and that know that’s accomplished by a deeper relationship with their customers.

Michael’s marvel: We don’t even purchase products for everything they do. We purchase them because of what they mean. He advises international clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Sophisticated), CPG (Procter & Gamble, Campbell’therefore), Retail (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transport (BMW, United Airlines) on advertising approaches to create them even more consumer-centric. He regularly appears on television shows such as The Today Show, superior Morning America and CNN to comment about customer issues, and he is often quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (at the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic concept with actionable real-world plans. He assists managers get inside the heads of the clients so they can anticipate and satisfy their deepest and most urgent requirements – today and tomorrow. An executive in Subaru explained it best: “The man is a scholar who is present and street-wise. ”

Michael’s most requested keynote, “Earth Shaking Trends: Everything You Need To Know Today About Maintaining Your Leading Consumers,” will help you

See all Michael R. Solomon products

Ruth Winter

Ruth Winter, MS, the author of 37 popular health Publications, was past president of The American Society of Journalists and Writers and winner of Numerous awards Such as: The American Medical Writers Award for Magazine Writing; The National Association of Science Writers Service Award and The American Society of Authors and Advisors Career Achievement Award for Non-Fiction.

Ruth Winter is the science editor of The Newark Star-Ledger, also syndicated for columnist the Los Angeles Times. She leads to the Net. A Consumer's Dictionary of Food Additives and her A Consumer's Dictionary of Cosmetics are currently and at their editions readily available as e-books. She awakens 3 novels, including the best-seller,Brain Workout,with her late husband,neurosurgeon Arthur Winter,MD.. Her latest publication is Triumph Over Tension: Easy Steps to Coping in a Complex World. Ruth has three kids, Robin Winter-Sperry,MD,CEO of Scientific Advantage; Craig and start ups and Grant, producer and writer for CBS News. She has three grandchildren, Samantha, bothHunter and also Katelynd.

See all Ruth Winter products