The Best Diaper Bag Jujube Bff - May 2020

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Being a mom does not mean you have to sacrifice style or fun. Ju-Ju-Be provides products that let you perform your very best as a mom, but we also wish to celebrate your own interests and passions as a person. Our diaper bags are constructed to match everything baby needs while still representing your most fabulous self. While Ju-Ju-Be did originate with diapers bags, we've blossomed past, into purses, handbags, totes, shopping bags, laptop carriers and all types of different bags which will have everyone you pass asking, "Where did you get that?" So in case you'd like the very best of function and fashion, we are your folks!

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We are Lili and Linsey, the co-founders of goumi. We met in high school, and then remained friends through faculty, unions, and career evolutions. As new mothers, we were both having difficulty finding mittens and socks for our babies that would stay on.   We chose to start a company that would be mission-led and merchandise- encouraged so we can nurture our babies and create more great in the world where our children could develop.  

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