The Best Energy Drink For Runners - February 2023

From 1991 until now, athletes around the world have come to the exact same conclusion: GU functions. Our Berkeley-based sports nutrition company started with our original GU Energy Gel, an innovative and more effective system to keep athletes fueled during exercise. Each gel is created in-house under rigorous regulations with emphasis on quality and taste. GU has continued to improve the recipe, incorporating the most recent scientific research into its products. In 2001, GU Electrolyte Brew was started as the ideal hydration companion into GU Energy Gel. Back in 2008 Roctane Ultra Endurance Energy Cable was released, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to additional GU's assignment: to aid fuel athletes' operation.

All new! For people who need electrolyte replenishment with their energy gel, attempt Huma PLUS. It has all of the calories, together with coconut oil and other sea salt that you want to make it through the exercise.

Don't like dyes which taste like cough syrup? Neither do we. Huma Gels are all-natural energy gels made from blended Chia seeds. They're intended to be a healthier alternative for getting you through exercise. The concept for Huma was born from the areas of Iraq. With leading assignments throughout Iraq, a US Army 1st Lieutenant was charged during the summer of 2009. He was studying a book about the Tarahumara, a tribe of Mexican Indians who frequently compete in epic 100+ mile races. They use a chia seed combination to fuel themselves on those ultra marathons. He figured if it worked in Mexico for themit would do the job in Iraq for him. It did. In reality, the substance was excellent at keeping him going, and that discovery eventually led to the production of Huma. Huma combines Tarahumara tradition sports nutrition study ingredients and amazing taste to bring one of the energy gel on the market. Enjoy your gel!

It began with a 175-mile bicycle ride. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and 2 trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my friend Jay. We'd been gnawing on some "other" energy bars all day. Suddenly, despite my hunger, I could not take another bite. I thought, " I really could create a better bar than that!" That is the moment I now call "The Epiphany."

2 years later, after hundreds of hours in mother's kitchen, the CLIF Bar became a fact. Along with the mission to make a better-tasting energy bar was realized. Thanks, Mom!   -- Gary Erickson

Most companies have one bottom line. In Clif Bar & Company, we are a private, family and employee-owned firm directed by five "base lines" or what we call our Five Aspirations:

Sustaining our Company: Building a resilient firm, investing for the long-term.
 
Sustaining our Brands: Building brands with ethics, quality and authenticity.
 
Maintaining our People: Working side-by-side, promoting each other, our Business is our people.
 
Sustaining our Communities: Promoting healthful, sustainable communities, locally and internationally.
 
Sustaining the World: Conserving and restoring our natural resources; developing a company that operates in harmony with all the laws of nature.
 
Much like the spokes of a wheel, so the Five Aspirations keep our business in equilibrium as we move forward.