The Best Focus Hairspray - February 2021

Pure Bliss

If it has to do with our goods, our integrity and your safety is more important than our base line. We refuse to work with ingredients which, while they're considered safe by industry norms, have been demonstrated to cause damage. By way of example, Polysorbate 20 is a component that is used in hundreds, if not tens of thousands of goods from the beauty and skincare industry. Polysorbate 20 is very likely to be infected with something known as dioxane 1,4 that's a known carcinogen. It is considered safe in low degrees from the FDA (less than 10 parts per thousand). However, we feel that no levels are acceptable, particularly in a product that you are going to be using or putting on your skin EVERY day. So we select our ingredients and materials very carefully.

In Pure Bliss, we are going to get an perfect here: not just safe, but powerful, eco friendly, amazing, convenient, and economical merchandise -- everybody should have this. We thought of all the attributes we and everybody else will need in a fantasy brand -- posh style, efficacy, complete security, convenience, affordability -- all wrapped up with extraordinary support and tied with a bow of ethics. And if we are not perfect, we're working with it! We're continuously exploring ways to make our products better, more natural, much more sustainable. We welcome your thoughts, questions and feedback.