The Best Grip Sok - January 2020
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Our narrative unfolded over ten years ago at a yoga course. We saw slipping toes which had to grip, clean bottoms that required germ protection, and cold feet that needed shield. The idea was born. From a little garage in Los Angeles, we created the first five-toe grip socks to assist people during barefoot exercise classes like yoga, Pilates, barre and dancing.
Why five feet? There is nothing more beautiful than natural movements that make us stronger. Legs that jump, arms which swing, springs which bend. Why not feet that wiggle and spread? It's the way nature made them to maneuver. A five toe sock design helps disperse your five feet - strengthening what yogis have known for years - that spreading your toes creates a broader foundation on which to balance.
For the day, our intention is to produce and innovate products which enhance and encourage natural movement whatever the activity. Whether holding plank a little longer, staying seated in Relevé, settling deeper into Warrior II, or operating for miles off free, we have got you covered.
We are not just on a quest to spread toes, but love too. By the quality we put in our goods, to the connections we build with our clients, into the culture we produce in the workplace, to the community we support, into the care we give our own bodies -- all of these are done with love.
So thank you for being part of our family and our story. Here is to spreading love and toes!
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Our proudly American/South African narrative is straightforward. We Give foot solutions to help runners function at their own summit in comfort. In doing so, we're afforded an opportunity to get involved in building closer, caring communities around us. This, in a nutshell, is the mission. We endeavor to become more consistent, dependable, function with integrity and to excel in everything we do so that each and every day we could add value and function from the true spirit of 'ubuntu'.