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Back in the early 60's the health care business was at its infancy. "Health foods" were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.
During these raw and formative early years, entrepreneur Elwood Richard began a small chain of health food stores in the Chicago area named Health House. A degreed physical chemist, Elwood's collegiate research had concentrated on improving physical performace via the usage of healthful foods and nutritional supplements. The knowledge he aquired during this time left him a firm believer in organic products for health and quality of life, and laid the early foundation for his life-long love of nourishment and wellness foods.
After losing clients to a local supermarket because of the high costs of his products, Elwood recognized that in order because of his health food shops to live and thrive they had to offer affordable natural products. Health foods would not survive if no one could afford them. He began his own natural products manufacturing company to supply his stores, that lent his complete control on product cost and quality. NOW Foods has been created.
Today NOW is still possessed by the Richard family, and it has grown to become one of those most popular product industry's most recognizable brands, supplying among the most extensive traces of organic products out there. NOW has ever remained loyal to Elwood's first vision-to supply value in services and products that empower people lead healthy lives.
As one of the industry's oldest and most respected producers, you can always depend on NOW to deliver the very best selection of organic goods at prices you'll find difficult to beat!
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