The Best Nut Bars - January 2020
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It began with a 175-mile bicycle ride. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and 2 trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my friend Jay. We'd been gnawing on some "other" energy bars all day. Suddenly, despite my hunger, I could not take another bite. I thought, " I really could create a better bar than that!" That is the moment I now call "The Epiphany."
2 years later, after hundreds of hours in mother's kitchen, the CLIF Bar became a fact. Along with the mission to make a better-tasting energy bar was realized. Thanks, Mom! -- Gary Erickson
Most companies have one bottom line. In Clif Bar & Company, we are a private, family and employee-owned firm directed by five "base lines" or what we call our Five Aspirations:
Sustaining our Company: Building a resilient firm, investing for the long-term.
Sustaining our Brands: Building brands with ethics, quality and authenticity.
Maintaining our People: Working side-by-side, promoting each other, our Business is our people.
Sustaining our Communities: Promoting healthful, sustainable communities, locally and internationally.
Sustaining the World: Conserving and restoring our natural resources; developing a company that operates in harmony with all the laws of nature.
Much like the spokes of a wheel, so the Five Aspirations keep our business in equilibrium as we move forward.
2017 marks 140 decades of The Quaker Oats Company. Our success and leadership follows a dedication to a degree of excellence we call "The Quaker Standard". It has made us to put money into world class, industry-leading science, technology, and talent. The effect--an unsurpassed capability to change the oat to products that allow individuals to benefit from their own goodness.
Our approaches provide us control over the cooking period and feel of each of our products to ensure they will all have that distinct, toasted, nutty Quaker taste. Each cut of oat is ready differently because of its very own exceptional taste and texture.
Old Fashioned: 100% wrapped Quaker Oats cook in 5 minutes and have a firm feel which can be used in recipes.
Quick: Made for both stovetop & microwave, and Quaker Quick Oats cook in only two minutes or less for a smooth texture.
Instant: Cut finer for a soft feel and to cook faster, each Quaker Instant package is prepared in just 2 minutes or less.
Steel Cut: Cut, not wrapped, Quaker Steel Cut Oats provide a complete, ample, and simmer feel with a rich, buttery flavor.See all Quaker products