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In 1949, Mr. Kihachiro Onitsuka began his athletic apparel business (Onitsuka Co., Ltd.) by making basketball shoes from his living area in Kobe, Japan. He picked the name ASICS for his company in 1977, based on a famous Latin term "Anima Sana In Corpore Sano," that, when translated, conveys the historical ideal of "A Sound Mind in a Sound Body. " Considering the acronym of the term, ASICS was founded on the notion that the best method to make a more healthy and happy lifestyle is to promote total health and physical fitness. Now, ASICS provides a full line of performance-driven athletic shoes and specialized busy sports clothing and accessories dedicated to bringing harmony to the body and soul.
ASICS products were introduced into the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true now.