Back in 1963 Ben Sherman came back from America with the thought of creating a top notch. Inspired by the design adopted by polo players at the time who used button-downs to keep the collars in place whilst driving, he set about producing their own. Taking influence from his father's work as a tailor and in applying a similar attention to detail to this athletic staple, utilizing the finest British materials and handcrafting it from the UK, he created an icon. This realistic yet sharp appearing garment was soon embraced by a set of design leaders back home, and also The First Ben Sherman shirt has been created.
Over the previous five decades that the iconic Ben Sherman button-down shirt has ever been the design staple of many movements in childhood culture. Through the 60's Mods, the 70's Rockers, 80's Ska and also the 90's Cool Britannia and Brit Pop, the label has evolved to become a really international lifestyle brandnew.
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